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Give AI some ground rules
Tell your AI what role to play, how to communicate, what it should never do, and where to look for context. A few ground rules give it a better starting point than “write like me.”
Your best case study is rotting in a Google Doc
You delivered a great result. Your client was thrilled. You were proud of the work. A week later, that win became another closed deal gathering dust.
Meet Tom, the Case Study Builder.
AI has a kipple problem
The problem with kipple is that it proliferates. Forget to rename that one file and suddenly your whole desktop is a minefield of unnamed docs.